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Think with Google is a thought leadership program within Google. The social assets needed a creative improvement that still followed closely to the brand guidelines.

Leveraging pre-existing illustration styles, we built a social first approach by using Google's main 500 color. This was paired with lighter and darker monochromatic palette to create visual contrast.

This concept was applied to graphic devices and numbering: pops of color + thin black key lines. Imagery was kept black and white to maintain clean focus. Call outs in text received the classic search bar lozenge.