About
The team was tasked with improving perception of YouTube amongst advertisers and creators to demonstrate that YouTube is the go to platform to advertise to Gen Z.
A global report was needed to showcase trends from various countries and regions. A video essay form was suggested.
The concept behind the video was to create an infinite YouTube universe to demonstrate the infinite possibilities, genres and trends YouTube provides. Our host, a well known YouTuber, led the journey through the Culture & Trend’s universe explaining and introducing the latest trends that advertisers could benefit from incorporating into their ads.
