About

Re:View is YouTube's thought leadership email which shares weekly insights into marketing with, and on YouTube.

I art directed a design system that balances enticing visuals with clarity and ease of reading. Re:View’s updated look plays on modular UI
and stackability for easy translation across all digital devices. 

Fresh and intuitive, the system allows the newsletter copy to take center stage. Building from white newsletter with embedded imagery creates a seamless design.

Subtle GIF use, abstract imagery, and use of masking add to the bespoke, premium feel.